Curriculum
The core program focuses on learning and applying digital strategies & solving real business challenges.
FUNDAMENTALS OF MARKETING
Introduction
STP, Consumer Behaviour
Market Research
Brand Management & Marketing Communication Live Project
GRAPHIC DESIGNING || DESIGN ESSENTIALS
Principles of designs
Colours & Typography
Creating an Ad
Create quick content and creatives Image Manipulation
Professional Workflow Live Project
SOCIAL MEDIA MARKETING & ADVERTISING
Overview & Algorithms
Facebook Marketing
Twitter Marketing
Instagram Marketing
Linkedin Marketing
Pinterest Marketing
Social Media Management Tools
Linking of all Social Media & Re-Marketing
Advertising
Case studies of Various Campaigns on Social Media
Live Project
SEM SEARCH ENGINE MARKETING
What is Search Engine Marketing?
Google Adwords
Search and Display Advertising
Bidding
Contextual Advertising
Ad Formats
Shopping Campaigns
Tracking & Measuring ROI Remarketing
Live Project
CONTENT WRITING & BLOGGING
What is Content Marketing
Types of Content
Content Marketing strategy
How to write Great Compelling Content Keyword research for Content ideas
Social Media Calendar Creation
Trend Capitalization & virality
Content Optimization for Search Engines How to market your Content
Magnetic Headlines
Tools
Live Project
INBOUND MARKETING
What is Inbound Marketing?
Importance in Organizations
Essential of an Effective Inbound Strategy
Creating Content with a purpose
Secret techniques to multiply reach without increasing Ad Budget Amplifying Content on Social Media
Enticing clicks with CTA
Nurture email contacts automatically
Building Effective Landing page
Strategize WorkFlow
Taking your Sales Process Inbound
Enable Lead Qualification
Live Project
INTRODUCTION TO DIGITAL MARKETING
Introduction
Digital Vs. Traditional Marketing
Career Opportunities in Digital Marketing Why Digital Marketing
Understanding Digital Marketing processes Competitive Analysis
Case Studies
Digital Marketing Trends to look out for
WEBSITE CREATION AND PLANNING
Introduction to WordPress and CMS Concepts Domain, Hosting & Mapping
Installation, Dashboard
Building Site with WordPress
Theme, Plugins, Widgets
Create and update content (pages, blog post, photos etc) Customizing
Extend the Functionalities
Live Project
SEO SEARCH ENGINE OPTIMIZATION
How Search Engine works
Keyword Research
On-Page Optimization
Off Page Optimization
Technical SEO
Mobile SEO
Track, measure & analyze SEO
SEO Audit, Tools, Measurement
Search Console
Live Project
WEB ANALYTICS
Introduction
Google Analytics
Tracking
Measurement model for business/blog
Visitor Analysis : Check and review real time audience
Acquisition and behavior report
Google Merchandise Store
Understand the dashboard
Draw your campaign lifecycle
Design a campaign outreach plan
Live Project
EMAIL MARKETING
What is Email Marketing?
How Email Works?
Types of Email Marketing
Sending the right Messages with Lifecycle Deliverability
Content for Email
Creatives: Designing Emails
Database Building
Lead Sourcing
Measuring success with Email Analytics
Email Marketing tools and How to use them Automation
Live Project