Vernacular Content Marketing with Surya Teja Kollipara

If there is one thing we all love, it is travelling! And for this month’s meet up we travelled across the world digitally with “The great Indian Backpacker” and his ideas of nativity even in the corporate profession.

The meet-up began with an activity of speed networking which helped in breaking the ice pretty quickly.

We then moved on to discuss the shift from traditional marketing to vernacular marketing and how a little personalization in terms of culture and language can give a digital boost to the organizations.

Further, The Indian social media giant Sharechat was discussed to assist the study of Indian audiences and their user behaviors.

An insightful and fun session, which left all hearts happy and willing to learn more.

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