Hailing from different fields, our batch 22J kickstarted their journey at DIGIFICATION.
Our first outing of this class was a field visit to Plant Kingdom Garden Centre-, a hi-tech nursery known for growing both indigenous as well as exotic varieties of plants in Udaipur. As we were here for a live case study, which involves a real client with a real issue and a real deadline it was time to apply what we had learned in our Marketing class at Digification. The problem was not hypothetical here but real and we had to brainstorm in a live environment and that’s what the group was excited about.
We met Mr. Ashish Boliya, Owner at the Plant Kingdom, a man with tremendous ability by profession and a photographic artist by workmanship and love. We started with a contextual analysis for the plant kingdom with respect to branding communication and digital advertising i.e. how we can make people aware regarding the plant kingdom keeping in mind their vision to bring people closer to nature and how to bring in sales.
Well as we were so into nature, how could we miss the nature walk? Mr. Ashish directed us with the visit through the plant kingdom and we did try the herbs and fruits and also did color palette activity, giggling, having a good time, and we did use google lens to know about flowers and plantation. We had a super gathering as our alumni were there to welcome us with all the fun stories of Digification, their experience, and their lives at work now.
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