ABC of PPC with Prateek! Meetup on Paid Search Tips for Advertising on Google

The meetup kicked off with an ice breaker activity on selling yourself Woooh! in form of an ad 😉 Prateek came all the way from Gurgaon for the meetup to share his subject experience with us and some cool play activities.

Prateek has been working as a PPC specialist for Accenture for 3 yrs. now. He started working in digital marketing about 7 yrs. ago and still really enjoy the profession and learning a lot of new things every single day.

In his current organization, his day-to-day activities revolve around paid search, display, shopping, and remarketing. In addition, he also keeps himself busy with Data Analytics, SEO, and Facebook marketing.

It was a plethora of topics we covered in just two hours, take a look:

  1. Activity on selling
    1. USP, credibility, CTA
  2. How do say digital marketing in one word
    1. Data-driven, fully customizable, measurable
  3. Overview of DM
    1. T Shaped
      1. Audience (who)
      2. channel (how)
      3. communication (what)
  4. Google ads – campaign type 8
  5. Google search ads, Why search is imp
  6. Marketing objectives
  7. Funnel
    1. BA
    2. IC
    3. DA
    4. GL
  8. Account structure
  9. Keyword funnel
  10. Awareness – intent to know, solve problems
    1. Campaign objective – coverage & top of mindedness
      2. Targeting – consumer problems and passion points
      3. Keywords
  11. Consideration – intent to look for options, compare
    1. Campaign objective – USPs, Reason to switch, brand exp.
      2. Targeting – Product related
      3. Keywords
  12. Action – intent to go, buy, take action
    1. Campaign objective – Lead conversions, Revenue, Sales
      Targeting – Product feed
      Keywords
  13. Impr. share

With this Prateek also walked us through some of the case studies in advertising. A session so insightful and yes on numbers as Prateek says “After all you can’t manage what you can’t measure.

Interested in what we shared about at our meetup, well take the first step to build a career in Digital Marketing with Digification. To stay updated with our events and happenings. Call/Whatsapp 8854857019 or email us at info@digification.in

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